Fundraise Up is a financial technology company that provides online fundraising software to enterprise nonprofits. Backed by Summit Partners.
About the role
Fundraise Up is hiring a Senior Product Marketing Manager (GTM-focused) to own the go-to-market strategy and performance for new segments, defined as new verticals, customer types, and geographies across mid-market, enterprise, and strategic tiers.
What they're looking for
- 8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment
- Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes
- Experience driving growth across multiple segments, whether by vertical, customer type, or geography
- Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle
- Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI
- Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams
More about this role
We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.
Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.
Fundraise Up is hiring a Senior Product Marketing Manager (GTM-focused) to own the go-to-market strategy and performance for new segments, defined as new verticals, customer types, and geographies across mid-market, enterprise, and strategic tiers.
This is a senior, cross-functional leadership role that bridges Product, Demand Generation, Sales, Customer Success, and Content. The GTM PMM is accountable for driving measurable growth in new segments and by defining the audience, shaping the commercial strategy, orchestrating...
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