Backed by IVP.
About the role
G2 is seeking a hands on Marketing Operations Manager to own and scale the systems behind our marketing to sales pipeline. This role owns critical revenue operations infrastructure, including lead lifecycle architecture, MQA routing and disposition, contact and account enrichment, and the scoring and prioritization frameworks that directly shape pipeline quality and sales efficiency.
What they're looking for
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
- 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
- Deep hands-on expertise with Salesforce and Marketo
- Experience building and managing lead routing frameworks, scoring models, and enrichment workflows (RingLead, Clay, or similar platforms)
- Experience migrating or replatforming marketing systems, such as moving between CRM, MAP, or lead routing tools, and managing the data and process risk that comes with it
- Strong understanding of lead lifecycle management, funnel operations, and GTM processes
More about this role
About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra , SoftwareAdvice , and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
At G2, everything we are and what we do is grounded in our PEAK values— ( P erformance + E ntrepreneurship + A uthenticity + K indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn...
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