Backed by IVP.
About the role
Drive lifecycle marketing end to end across G2's marketplaces (Capterra, Software Advice, and GetApp) — owning audience, segmentation, and messaging strategy and running AI-assisted, cross-channel campaigns (email, SMS, paid social) that grow engagement and retention. Lead and develop the lifecycle team, set the operating cadence, and drive outcomes through experimentation and influence with senior stakeholders.
What they're looking for
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
- 7–10 years in lifecycle, retention, or CRM marketing — ideally in SaaS, a digital marketplace, or B2B — with a track record as a recognized subject-matter expert in the discipline
- People-management experience, with a track record of building and developing high-performing lifecycle or CRM teams
- Demonstrated, hands-on experience applying AI tools to email and lifecycle campaigns (e.g., content and subject-line generation, segmentation, send-time or journey optimization, or automated/agentic workflows) with measurable results
- Track record of driving cross-functional programs and senior-stakeholder alignment through influence rather than direct authority
- Cross-channel experience: hands-on ownership of SMS campaigns and/or close collaboration with paid social, in addition to email
More about this role
About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra , SoftwareAdvice , and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
At G2, everything we are and what we do is grounded in our PEAK values— ( P erformance + E ntrepreneurship + A uthenticity + K indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn...
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