Backed by IVP.
About the role
G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing/scoring systems. This role is split between analytics and systems work with the majority of the work is building and maintaining reporting on funnel performance, lifecycle metrics, and campaign effectiveness. The remainder focused on owning lead routing and lead scoring logic.
What they're looking for
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
- 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company
- Prior hands-on experience with marketing analytics or reporting tools
- You have deep understand of core marketing KPIs and what drives them
- Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms
- Experience with, or strong aptitude for, lead routing and scoring logic
More about this role
About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra , SoftwareAdvice , and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
At G2, everything we are and what we do is grounded in our PEAK values— ( P erformance + E ntrepreneurship + A uthenticity + K indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn...
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