Backed by a16z, Accel and IVP.
About the role
You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents.
More about this role
You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents.
As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free-to-paid conversion. You'll develop re-engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs. You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience.
Our team has a strong in-office culture and works in person 4–5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most.
Design and execute lifecycle...
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