Backed by NEA.
About the role
This is a hands-on, player-coach leadership role, not a strategy-only position. You'll lead GeistM's creative function while remaining directly involved in the work, moving comfortably between developing concepts, reviewing performance data, directing and producing creative, briefing creators, coaching the team, presenting to clients, and improving how the function operates.
What they're looking for
- 5+ years of experience in performance creative, creative strategy, or creative direction, ideally within a performance marketing or digital agency environment
- Demonstrated experience leading and developing creative teams while remaining hands-on in creative execution
- Deep understanding of paid-social and performance creative across platforms such as Meta, TikTok, and Pinterest
- A strong portfolio of performance creative with demonstrated results and the ability to explain the insight, hypothesis, execution, performance, and iteration behind the work
- Hands-on experience with concepts, hooks, scripts, short-form video, UGC, static creative, creator-led campaigns, and performance-driven iteration
- Strong creative judgment combined with fluency in performance data and creative testing
More about this role
Title : Director, Head of Performance Creative
This is a hands-on, player-coach leadership role, not a strategy-only position. You'll lead GeistM's creative function while remaining directly involved in the work, moving comfortably between developing concepts, reviewing performance data, directing and producing creative, briefing creators, coaching the team, presenting to clients, and improving how the function operates.
You'll own the connection between creative strategy, execution, testing, performance, and iteration, ensuring we consistently produce high-quality creative at the speed and volume performance marketing requires.
You'll work closely with Growth Marketing, Content, and company leadership to understand what's working, why it's working, and what we should test next, then turn those insights into stronger creative and measurable growth.
- Own creative strategy across GeistM's client portfolio, translating business objectives, customer insights, and performance data into actionable creative plans.
- Develop concepts, hooks, scripts, briefs, messaging angles, formats, and testing priorities for our content-based paid-social campaigns.
- Analyze creative performance and...
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