Genentech discovers, develops, manufactures and commercializes treatments for patients with serious and life-threatening medical conditions. Backed by North Carolina Biotechnology Center.
About the role
Sets ambitious forecasts, adjusts based on new clinical & market data, and identifies what is needed from Roche/Genentech to deliver on the ambitious forecast and P&L. Accountable development and execution of DA & brand strategy across customers, patients, and payers
More about this role
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Role
The Marketing organization shapes external perceptions & behaviors and drives market demand by establishing & communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with cross-functional/networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Executive Marketing Director (EMD) is responsible for leading the development of the inaugural Therapeutic Area and Marketing Vision for Genentech Neurodegeneration (NDG) including...
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