Genentech discovers, develops, manufactures and commercializes treatments for patients with serious and life-threatening medical conditions. Backed by North Carolina Biotechnology Center.
About the role
As a Digital Experience Email Production Manager, you will be part of Genentech’s Data, Digital and Analytics (DDA) function. You will oversee the planning, coordination, and hands-on execution of email and lifecycle marketing campaigns, ensuring operational excellence, compliance, quality, and timely deployment across house email and VAE programs.
What they're looking for
- You have a Bachelors degree
- You have 5 years experience in email marketing and lifecycle marketing
- Must have robust Marketing Automation experience, including managing the hands-on execution of both Email Marketing and Lifecycle Marketing campaigns (setup, segmentation, QA, optimization, and performance monitoring)
- Experience executing email marketing campaigns, with exposure to lifecycle marketing programs, triggered communications, or customer journey activation
- Experience with marketing automation tools (Adobe Journey Optimizer, Salesforce Marketing Cloud (SFMC), Braze, or Iterable) and analytics platforms
- Strong project management skills to lead operational delivery and ensure efficient resource utilization
More about this role
As a Digital Experience Email Production Manager, you will be part of Genentech’s Data, Digital and Analytics (DDA) function. You will oversee the planning, coordination, and hands-on execution of email and lifecycle marketing campaigns, ensuring operational excellence, compliance, quality, and timely deployment across house email and VAE programs.
You will partner cross-functionally to deliver impactful, high-quality communications that support Genentech brands and customer engagement objectives. This role bridges marketing strategy and campaign execution, driving operational discipline, effective coordination, and continuous improvement across Marketing, Product, execution, and agency teams. While primarily focused on email production and campaign delivery today, the role will also help strengthen the processes, platforms, and capabilities needed to support more connected lifecycle and omnichannel experiences over time.
- Campaign Execution: Plans, coordinates, executes, and supports the optimization of email and lifecycle marketing campaigns, ensuring alignment with design, experience, compliance, and technical execution standards. Manages the full production cycle from intake...
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