Backed by Accel, Greylock and Norwest.
About the role
Join us! GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the next chapter of how we help nonprofits grow. This role sits at the intersection of consumer and B2B - you'll help shape our nonprofit marketplace strategy: which organizations we should serve, what differentiated value we can deliver, and how we position a fundamental evolution in our value to nonprofits. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Significant product marketing experience with principal-level scope , including work spanning business customers and consumer audiences. Marketplace, network, or B2C2B experience is strongly preferred
- Proven 0-to-1 product and market development. Has helped take a strategically important product from an unproven product thesis through customer validation and scaled growth
- Demonstrated success shaping product strategy and influencing executive stakeholders beyond traditional launch execution
- Strong analytical and commercial judgment , with the ability to assess growth potential, investment requirements, and the strength of evidence behind a recommendation
- Excellent strategic and systems thinking. You understand how customer needs, consumer incentives, product capabilities, and business economics interact—and can turn that understanding into focused choices
- Exceptional positioning and storytelling skills , including experience developing and testing a new value proposition or evolving how customers understand a company’s offering
More about this role
GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.
Join us! GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the next chapter of how we help nonprofits grow. This role sits at the intersection of consumer and B2B - you'll help shape our nonprofit marketplace strategy: which organizations we should serve, what differentiated value we can deliver, and how we position a fundamental evolution in our value to nonprofits.
This is an early-stage opportunity with foundational questions still to answer. You’ll validate our ideal customer profile, deeply understand their needs and how that translates to product requirements, and develop positioning that makes GoFundMe’s evolving role clear and compelling. Your work will directly inform product priorities, investment decisions, and go-to-market strategy.
We’re looking for a strategic, hands-on leader who thrives...
Browse similar: Startup jobs · San Francisco Bay Area