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About the role
As a Senior Product Manager for YouTube Shorts Growth, you will own top-of-funnel acquisition, activation, and conversion workstreams across YouTube’s core surfaces. You will operate as a quantitative growth leader—diagnosing funnel friction, identifying immediate tactical levers, and designing self-reinforcing growth loops that convert viewer intent into active, habitual short-form viewing sessions.
What they're looking for
- Bachelor's degree or equivalent practical experience
- 8 years of experience in product management or a related technical role
- 4 years of experience driving consumer product growth, user acquisition, funnel conversion optimization, or end-to-end product execution
- Experience in product management focused on consumer mobile experiences, as well as top-of-funnel entry points or user onboarding/activation flows
- Experience using quantitative funnel analysis and A/B experimentation to drive growth metrics
More about this role
- Drive end-to-end user conversion funnels across YouTube’s primary surfaces into Shorts, identifying immediate, high-leverage UI and trigger tactics that maximize click-through, session activation, and viewing depth.
- Design, test, and scale self-reinforcing growth loops, onboarding experiences, and re-engagement mechanics that convert casual or first-time viewers into habitual daily consumers.
- Operate a rigorous, high-throughput A/B testing pipeline—rapidly translating data insights into lightweight tactical experiments to prove out metric levers before scaling long-term product investments.
- Partner with Data Science and Engineering to instrument granular funnel telemetry, dissect cohort-level drop-offs, and model ROI to ruthlessly prioritize tactics that move top-line engagement metrics.
- Establish repeatable growth playbooks through cross-functional collaboration across core YouTube teams to scale winning UI patterns globally.
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in product management or a related technical role.
- 4 years of experience driving consumer product growth, user acquisition, funnel conversion optimization, or...
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