Greenlight's debit card for kids empowers parents to teach trade-off decisions, money management, and the power of saving and investing – in one app experience. Backed by NEA, a16z and Alchemist.
About the role
We are looking for a stellar Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.).
What they're looking for
- Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed
- 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands. Experience in family tech is a a plus
- Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams
- A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment
- Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences
- Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership
More about this role
Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.
At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.
We are looking for a stellar Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.).
Our next chapter takes Greenlight beyond financial confidence and into the broader world of family safety, helping parents...
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