Grotto AI helps leasing teams convert more leads with AI-powered coaching and intelligence. Backed by ICONIQ.
About the role
You'll be Grotto's first product marketing hire, responsible for building the function from the ground up. Your job is to make Grotto impossible to ignore: at industry conferences, in search results, in the conversations property operators are having about AI. You'll own the content, collateral, and campaigns that drive awareness and support our sales team. And you'll help define a new voice for how humans and AI can work together in multifamily—a narrative that doesn't exist yet.
What they're looking for
- (Non-Negotiable) You've spent at least 2 years in product, design or engineering at an early or growth-stage startup
- 3-8 years of experience in product marketing, content marketing, or a related role
- AI-native
- You've built something from scratch before—content programs, demand gen engines, brand narratives—at an early or growth-stage startup
- Strong writer with a point of view. You can translate complex, technical ideas into clear, compelling content
- Comfortable with ambiguity. You don't need a detailed brief to get started
More about this role
Grotto is the AI platform that supercharges multifamily real-estate teams during the moments that matter most. We're starting with leasing conversations—one of the most important decisions most of us make every year.
Our data from millions of prospect interactions shows that the #1 predictor of whether someone signs a lease isn't product knowledge or perfect scripts. It's agents who are genuinely curious and who laugh—things that AI alone struggles at today.
So we built a platform that guides leasing agents in real-time during calls and tours—helping them build rapport, handle objections, and convert more prospects into signed leases.
It's working. We've been told by customers that we're "the best vendor they've ever worked with."
And this is just the start. Our vision is a world where life's most important conversations leave people feeling more connected.
You'll be Grotto's first product marketing hire, responsible for building the function from the ground up.
Your job is to make Grotto impossible to ignore: at industry conferences, in search results, in the conversations property operators are having about AI. You'll own the content, collateral, and campaigns that drive...
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