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Head of Product, New Customer Experience

Gusto · San Francisco, CA - Hybrid · Hybrid

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About Gusto

Backed by General Catalyst, Kleiner Perkins and Y Combinator.

About the role

Gusto is looking for an experienced Product leader for our New Customer Experience team. Gusto is known as the trusted payroll solution for hundreds of thousands of SMBs. As we expand as the trusted small business partner with new multi-product offerings, we need to ensure new customers can clearly see, and choose, the Gusto that’s right for their business.

What they're looking for

  • 10+ years of direct Product Management experience, including 4+ years leading and managing product managers
  • A track record owning a growth, acquisition, or onboarding funnel with direct accountability for a conversion or revenue number, not just shipping features. You know your funnel numbers cold
  • Experience in selling to SMBs, and experience in a multi-product company with shared platforms and real cross-team dependencies
  • Experience owning a public web surface (e.g. marketing site, CMS) a plus
  • Strong experimentation instincts and the judgment to know when a flat result means iterate and when it means stop. You are a builder who stays close to the work
  • Experience partnering closely with Marketing, Sales, and Finance, with direct accountability to a revenue target or P&L
More about this role

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

  • 500,000+ small businesses served nationwide
  • Named #1 best software for small business by G2
  • 2,700+ employees in the United States, Canada, and Mexico, and growing
  • Over $1B in annual revenue
  • The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible...

Read the full posting on Gusto's site ↗

Product Management

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