Backed by General Catalyst, Kleiner Perkins and Y Combinator.
About the role
Brand design is how Gusto earns trust, builds recognition and insight, and makes people feel something before they ever read a word. Our Brand is about how we show up in every moment and this team owns some of its most important attributes from how we use language to typography, from color and composition to illustration, motion.These aren't finishing touches. They're critical to how we show who we are and why we're different.
What they're looking for
- 6+ years of experience in brand design, visual design and motion for in-house studios, agencies, or content teams
- Robust design instincts across typography, color, composition, and motion direction—you know what makes work feel distinctive versus generic
- Expert proficiency in motion design principles and tools—Figma and Adobe Creative Cloud and motion tools like Calvary, Rive and Lottie
- A demonstrated point of view on AI in creative work — how to direct it, when to override it, and what it means to maintain a high creative standard when AI tools are part of the process
- Comfort migrating between big, brand-defining work and fast-turn executional needs
- Proficient collaboration skills across creative, production, marketing, and product partners
More about this role
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
Brand design is how Gusto earns trust, builds recognition and insight, and makes people feel something before they ever read a word. Our Brand is about how we show up in every moment and this team owns some of its most important attributes from how we use language to typography, from color and...
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