Startups

Director, Product Marketing

Handshake · San Francisco, CA · Remote

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About Handshake

Backed by Kleiner Perkins and Lightspeed.

About the role

As Director, Product Marketing, you will own how the market sees Handshake on the employer side: not as a college job board, but as the career network employers rely on to find and hire talent in the AI economy. You will set the narrative and category strategy that puts Handshake in front of CHROs and talent leaders, and lead a team of product marketers who bring it to life across every launch and channel. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 8+ years in B2B product marketing, including leading a team of product marketers
  • A track record of creating or evolving a category, with the vision to reposition a company or product in the market
  • Experience elevating a narrative beyond the product, rather than selling primarily on features and specs
  • Experience marketing a marketplace or employment-related product, where the value comes from connecting both sides
  • Experience building executive-level content and thought leadership that reaches senior buyers such as CHROs
  • Strong cross-functional partnership with Product, Sales, and executive leadership on launches and go-to-market
More about this role

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel

Work hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions

Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others

Build a massive, fast-growing business with billions in revenue

As Director, Product Marketing, you will own how the market sees Handshake on the employer side: not as a college job board, but as the career network employers rely on to find and hire talent in the AI economy. You will set the narrative and category strategy that puts Handshake in front of CHROs and talent leaders, and lead a team of product marketers...

Read the full posting on Handshake's site ↗

Marketing

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