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Director of Demand Generation

Haus · Remote · Remote

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About Haus

Make smarter enterprise marketing investments with Haus’ AI-powered causal marketing platform and expert guidance. Backed by Insight.

About the role

Haus has something most B2B companies spend years trying to build: a brand that marketers genuinely care about. Our customers talk about us on LinkedIn, share Haus memes, and introduce us to other marketers. That kind of word of mouth is hard to manufacture, and we have it. Now we need to turn that momentum into a predictable enterprise demand engine.

What they're looking for

  • 6–10 years of experience in Demand Generation, with direct ownership of a pipeline number
  • Experience building an ABM or enterprise demand motion from the ground up - we're more interested in someone who has built the engine than someone who has only optimized an existing one
  • A track record of generating pipeline in enterprise sales environments with long, multi-stakeholder buying cycles
  • Experience defining an ICP and developing messaging for different audiences
  • Comfortable getting hands-on with intent, signal, and other Demand Gen tooling
  • Strong understanding of paid acquisition and the ability to set strategy, manage budgets, and hold an agency accountable
More about this role

Haus is the causal marketing platform top businesses trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Dyson, Wayfair, Sonos, Fanduel, SharkNinja, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale.

Haus has something most B2B companies spend years trying to build: a brand that marketers genuinely care about. Our customers talk about us on LinkedIn, share Haus memes, and introduce us to other marketers. That kind of word of mouth is hard to manufacture, and we have it. Now we need to turn that momentum into a predictable enterprise demand engine.

As our Director of Demand Generation, you'll own the strategy and execution behind that effort. You'll define our target accounts, sharpen how we talk to them, build the programs that get us in the door, and create a repeatable path from first touch to pipeline.

This is a hands-on build role. You'll own the pipeline number, define our ICP and segmentation, build the underlying data and processes, and work...

Read the full posting on Haus's site ↗

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