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Lifecycle Marketing Generalist, Patient Experience

Headway · Remote · Remote

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About Headway

Backed by Accel, a16z and GV.

About the role

Headway’s patient lifecycle function is a blank canvas. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app
  • Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool
  • Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal
  • Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters
  • Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket
  • Active practitioner with AI tools — you use them in your work today, not just in conversation
More about this role

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Headway’s patient lifecycle function is a...

Read the full posting on Headway's site ↗

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