Houzz has powerful software for construction and design professionals. For homeowners, find inspiration, products, and pros to design your dream home. Backed by NEA, Sequoia and ICONIQ.
About the role
Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy.
What they're looking for
- Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
- Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
- Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
- Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals, own all steps of your projects
- Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
- Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
More about this role
Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy. On the consumer-facing side, this role owns the SEO and AEO strategy for the following verticals: the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine. In the new search landscape, you will also drive organic acquisition strategy for customers using ChatGPT, Gemini, and Claude to find Houzz’s portfolio of offerings. You’ll be responsible for being an SEO and AI search evangelist internally and drive SEO strategy and execution, as well as measure the impact of your work.
You will have responsibility for results, the support and mentorship of the leadership team, and the resources to make things happen.
- Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
- Implement a white hat AEO/GEO strategy involving...
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