impact.com offers a unified platform for managing affiliates, influencers, and referrals, streamlining partnerships for brands & publishers.
About the role
The Product Marketing Manager II will develop and execute go-to-market strategies that bring our products to life in the market. Working cross-functionally with product, sales, and marketing teams, this role is responsible for crafting compelling positioning and messaging, enabling the sales team, and driving awareness and adoption across our target audience.
What they're looking for
- Bachelor's degree in Marketing, Business, Communications, or a related field, equivalent experience considered
- 4–6 years of product marketing experience, with at least 2 years owning positioning and go-to-market strategy independently
- Proven track record of marketing AI-based products, specifically translating complex technical models into accessible, value-driven language for B2B audiences
- Direct experience working within influencer marketing platforms, creator-led agencies, or tech companies serving the creator ecosystem
- Proven ability to develop clear, differentiated messaging that translates complex product capabilities into compelling customer value
- Experience leading product launches end-to-end across cross-functional teams
More about this role
About impact.com
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.
The Product Marketing Manager II will develop and execute go-to-market strategies that bring our products to life in the market. Working cross-functionally with product, sales, and marketing teams, this role is responsible for crafting compelling...
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