Improvado is committed to Empowering marketing teams to make business decisions through data simplification. Backed by 500 Global.
About the role
We are looking for a Head of Product Marketing to join our core Marketing team. As a Head of Product Marketing, you will be responsible for planning, implementing and managing our overall product and services marketing strategy. In addition, you will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market. You will also be responsible for implementing a new product strategy working closely with our product team and leading customer research.
What they're looking for
- 5+ years of experience in MarTech/AdTech and Marketing Analytics Space
- A people-focused leader with a proven ability to build creative, collaborative teams, develop people, and link performance to overall business objectives
- Proven experience launching new products and growing to a mature business
- Track record of delivering impactful sales enablement content and programs
- Experience creating and evolving world-class competitive intelligence programs
- Proven ability to lead teams driving product marketing including positioning and messaging development and different content types for different audiences and channels
More about this role
We are looking for a Head of Product Marketing to join our core Marketing team. As a Head of Product Marketing, you will be responsible for planning, implementing and managing our overall product and services marketing strategy.
In addition, you will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market. You will also be responsible for implementing a new product strategy working closely with our product team and leading customer research.
This individual will be responsible for owning product marketing on a global basis for Improvado.
This person will be a key driver in Improvado’s future growth, through launching new products, enabling a global sales force, ideating key campaigns and go-to-market strategies, and evangelizing new innovations in the marketing analytics space.
The selected candidate will work closely with our Product Management team to help drive the product launch and go-to-market strategy for new features. They’ll work closely with our Account Managers, Account Executives, Enablement, and Sales Engineers, and enable them to effectively position our products and solutions and differentiate our offerings from...
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