Incredible Health connects 1,500+ US healthcare employers and 1.5M professionals through AI-native products built to hire, prepare, and retain. Backed by a16z.
About the role
Reporting to the Head of Marketing, the Demand Generation Manager owns and executes lead generation across Incredible Health's employer business, driving awareness, engagement, and qualified pipeline for our three products: Marketplace, plus AI Voice Agents Lyn and Gale.
What they're looking for
- 4+ years in B2B demand generation or lead generation, ideally in marketplace tech or a startup
- Proven, hands-on record of building campaigns that drive measurable pipeline and revenue
- Working mastery of Salesforce, HubSpot, Gong, LinkedIn, and Google
- Proficient in event-driven marketing: webinars, conferences, trade shows, and speaking engagements
- SEO and GEO fundamentals: able to build a keyword strategy, brief content, and interpret organic performance
- Strong analytical skills, including funnel optimization and channel-level ROI
More about this role
Reporting to the Head of Marketing, the Demand Generation Manager owns and executes lead generation across Incredible Health's employer business, driving awareness, engagement, and qualified pipeline for our three products: Marketplace, plus AI Voice Agents Lyn and Gale.
This is a hands-on role for someone who thrives on building and running campaigns across digital, in person events, webinars, trade shows, and search, and is accountable to growing our pipeline. The ideal candidate pairs sharp channel execution with an analytical, test-and-learn mindset.
Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia
- Own and execute a multi-channel lead generation strategy that drives consistent, qualified pipeline across a suite of products: Marketplace, Lyn, and Gale.
- Plan, build, and run demand generation campaigns across paid search and social, content, email, and ABM.
- Own the in person...
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