Incredible Health connects 1,500+ US healthcare employers and 1.5M professionals through AI-native products built to hire, prepare, and retain. Backed by a16z.
About the role
Incredible Health is looking for a Lifecycle Marketing Manager. As part of the Marketing team and reporting to the VP of Marketing, you will own how we engage and retain both sides of our marketplace (the professionals who use our marketplace and the employers who hire through it) across their entire journey with us, from first sign-up through long-term, repeat engagement.
What they're looking for
- 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end
- Bachelor's degree, or equivalent practical experience
- Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar)
- Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging
- Strong analytical skills, comfortable pulling and interpreting data, building reports, and using results to drive decisions
- Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand
More about this role
Incredible Health is looking for a Lifecycle Marketing Manager. As part of the Marketing team and reporting to the VP of Marketing, you will own how we engage and retain both sides of our marketplace (the professionals who use our marketplace and the employers who hire through it) across their entire journey with us, from first sign-up through long-term, repeat engagement. You'll set the lifecycle strategy, design and build the multi-channel programs that bring it to life across email, SMS, push, and in-app, and use experimentation and data to continually improve what's working. This is a hands-on, full-funnel role that partners closely with Product, Data, Customer Success, Engineering, and Brand/Creative to deliver a consistent, high-quality experience and measurable business impact.
Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia
- Develop and own the end-to-end lifecycle...
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