Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: People make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Backed by One Way Ventures.
About the role
What success looks like: You’ll shape how Influ2 is positioned and differentiated, how effectively our AEs and Sales Development teams communicate its value, and how new products and features are brought to market and adopted. Your work will directly impact competitive win rates, sales effectiveness, and product adoption. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 7+ years of experience in product marketing within the B2B technology industry. Experience in martech, ABM, or an adjacent space is a strong plus
- Proven success in developing and executing go-to-market strategies
- Strong understanding of mid-market and enterprise buying cycles at sales-led organizations
- Background in leading competitive intelligence efforts or win/loss analysis
- Experience collaborating with cross-functional teams, including product management, sales, and customer success
- Proficiency with tools such as HubSpot, Salesforce, Storylane, and Claude
More about this role
Influ2 brings ABM to the contact level. With Influ2, you can act on contact-level intent, reach specific buyers with ads, orchestrate journeys across channels, and make the revenue impact clear.
200+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake, AppsFlyer, and Capgemini, love our technology. We hope you will love it too.
We’re looking for a Senior Product Marketing Manager to shape how Influ2 is positioned and brought to market. You’ll work across product launches, sales enablement, competitive intelligence, positioning, and customer education. The role will evolve with the business, so we’re looking for someone who can quickly understand what matters most, take ownership, and move it forward.
You’ll report to the Senior Manager of Product and Lifecycle Marketing and work alongside two other team members.
- Sales enablement: Identify what our AEs and Sales Development teams need to position Influ2 effectively, then develop the tools, and training that help them communicate its value, handle objections, and win deals.
- Competitive intelligence: Run our competitive intelligence program. Track competitors and market shifts, conduct...
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