Build on Injective, the layer 1 blockchain infrastructure for tokenization, perpetuals, stablecoins, AI finance, and institutional onchain markets.
About the role
As the Growth Marketing Manager, you will be responsible for driving the full user growth lifecycle for our soon-to-be-launched trading app, from awareness to acquisition, activation, and retention. Your mission will be to convert brand awareness into product usage and expand our reach to new audiences. You’ll be part of our Marketing team, working closely with the Product and Business Development teams to craft and execute growth strategies that drive adoption of our new trading app.
What they're looking for
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
- 4–5+ years of growth marketing experience, ideally in a consumer fintech app
- Proven track record of driving measurable user growth and acquisition
- Strong hands-on experience with UGC, influencer, and creator marketing, particularly across TikTok, Instagram Reels, and YouTube Shorts
- Experience sourcing, managing, briefing, and scaling creator and influencer partnerships
- Experience developing and executing growth strategies for consumer products
More about this role
Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility.
As the Growth Marketing Manager, you will be responsible for driving the full user growth lifecycle for our soon-to-be-launched trading app, from awareness to acquisition, activation, and retention. Your mission will be to convert brand awareness into product usage and expand our reach to new audiences. You’ll be part of our Marketing team, working closely with the Product and Business Development teams to craft and execute growth strategies that drive adoption of our new trading app.
We're looking for someone with a strong consumer growth background, ideally from fintech. The ideal candidate has hands-on experience building growth through creators, influencers, and UGC, particularly across TikTok, Instagram, and other short-form content platforms.
Develop and oversee Go-to-Market campaign plans.
Lead growth marketing...
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