Build on Injective, the layer 1 blockchain infrastructure for tokenization, perpetuals, stablecoins, AI finance, and institutional onchain markets.
About the role
As a Social Media and Influencer Marketing Manager at Injective you will be part of our Marketing team working cross-functionally to lead communications efforts and own Injective’s Social Media strategy to accelerate growth and engagement across global markets. Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations.
What they're looking for
- 3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains)
- Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting
- Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture
- Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences
- Experience writing both native social content and institutional materials
- Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results
More about this role
Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility.
As a Social Media and Influencer Marketing Manager at Injective you will be part of our Marketing team working cross-functionally to lead communications efforts and own Injective’s Social Media strategy to accelerate growth and engagement across global markets.
Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations.
Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets.
Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance.
Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and...
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