Backed by Index, 500 Global and CRV.
About the role
As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins. You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against. Key Responsibilities
What they're looking for
- 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus
- Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences
- Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells
- Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives
- A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development
- Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight
More about this role
Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.
Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025,...
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