Jane is a modern and beautifully designed practice management software used by practitioners in a variety of health and wellness disciplines around the world. Backed by Pender Ventures.
About the role
This role is one of the most important seats on our PMM team right now. We're at an inflection point. Jane is trusted by hundreds of thousands of practitioners across North America, and we're working to make sure the world knows it. The Platform PMM owns why Jane, at the platform level — the connective tissue between our brand, our core positioning, and how that story shows up everywhere a practitioner encounters us: marketing, product, web, and the frontline teams talking to them every day.
What they're looking for
- 7+ years in Product Marketing or a closely related role, with experience operating at the platform or brand level
- Demonstrated strength in customer backed positioning and messaging architecture. You've built messaging frameworks that others use and maintain
- Experience partnering on PLG motions. Funnel strategy, trial optimization, and self-serve acquisition are in your tool belt as a strategic partner to a Growth team
- Comfort working from product strategy and roadmap inputs, translating what's coming into positioning before it ships
- Experience with SaaS pricing and packaging strategy — competitive analysis, willingness-to-pay input, research, and packaging trade-offs
- High comfort working on the website as a marketing channel in service of how a platform is positioned including information architecture, conversion thinking, and cross-functional collaboration with design and engineering
More about this role
Hi, I'm Alan Roth . I lead Product Marketing here at Jane, which means I spend my days thinking about how we tell Jane's story, understand the practitioners we serve, and grow thoughtfully, especially as we expand in the US. Outside of work, I'm a soccer player, a traveler whenever I can manage it, and a dad to two daughters who keep me honest about what actually matters.
This role is one of the most important seats on our PMM team right now. We're at an inflection point. Jane is trusted by hundreds of thousands of practitioners across North America, and we're working to make sure the world knows it. The Platform PMM owns why Jane, at the platform level — the connective tissue between our brand, our core positioning, and how that story shows up everywhere a practitioner encounters us: marketing, product, web, and the frontline teams talking to them every day.
This role exists to do one essential thing: make sure Jane is the practice management platform of choice for a diverse group of health practitioners. That means owning the core story, how we position Jane, what claims we make and can stand behind, and how we translate that story into every channel that touches a prospective...
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