Backed by General Catalyst.
About the role
The Portfolio Strategy & Planning team determines how Amazon invests its fixed marketing portfolio across the Amazon and Prime brands in North America. We build the planning frameworks, investment strategies, and inspection cycles that shape where, when, and how brand marketing shows up for customers. This is a strategy role. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
About the Role
The Portfolio Strategy & Planning team determines how Amazon invests its fixed marketing portfolio across the Amazon and Prime brands in North America. We build the planning frameworks, investment strategies, and inspection cycles that shape where, when, and how brand marketing shows up for customers. This is a strategy role. You will support and co-lead the analytical foundation that turns consumer research, business intelligence, media performance data, and econometric/ROI reads into investment recommendations for senior executive audiences. You will contribute to telling senior leaders where to invest, where to cut, and why. The primary output of this team is written memorandums for senior leadership (Directors upwards), so the ability to make data tell a clear story on paper without “marketing fluff” is the core skill.
You will work primarily with the Cross-Category and Channel Marketing (XCM) organization in North America, and partner closely with finance, measurement, performance marketing, and media planning teams. This is not a media planning role. Media planning is a close collaborator. Our job as Portfolio Strategists is to build the strategic scaffolding...
Browse similar: Startup jobs