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Director, Lifecycle Marketing

Kindred · Remote - US · Remote

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About Kindred

Swap into 400,000+ verified homes across 190+ cities. No membership fee, renters welcome, cleaning and $100K damage protection included. Book up to 5 nights before you host. Backed by Bessemer, Index and NEA.

About the role

We're hiring a Director of Lifecycle Marketing to define and scale our member communications strategy. In this role, you'll build a best-in-class, global omni-channel lifecycle engine, optimizing the member experience while developing the strategy, systems, and playbooks that drive engagement across our hosting and traveling flywheel.

What they're looking for

  • 12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products
  • Proven track record in building high volume lifecycle programs that drive measurable business outcomes
  • You've worked closely with PM’s, Brand, Data, and Engineering teams and have strong project management and communication skills. You can write actionable engineering requirements and creative briefs in the same week
  • Analytical mindset, with proven ability to gain insights from high-volume, complex, and omni-channel existing programs, and turn them into actionable results. Strong point of view on lifecycle data infrastructure and pipelines
  • Mobile-first experience preferred. Deep experience with mobile and app channels – push, in-app, SMS, WhatsApp – with a strong point of view on channel strategy
  • Hands-on experience in building campaigns and workflows, and working knowledge of optimal build-out of canvases, customer segments, and automations
More about this role

Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank.

To support that momentum, Kindred has raised over $150M in capital from some of the most credible investors in Silicon Valley, including Index Ventures, Andreessen Horowitz, New Enterprise Associates, Bessemer Venture Partners, Caffeinated Capital, Elad Gil, and founders of companies like Opendoor, Figma, ClassPass, and more.

Kindred’s co-founders are proven leaders from the early team at Opendoor ($15B+ exit), who have each built and scaled products that today generate $1B+ annual revenue combined.

We’re looking for the world’s top builders, executors, and believers to help us make travel more meaningful.

You can learn more about us in Forbes and The New York Times .

We're hiring a Director of Lifecycle Marketing to define and scale our member communications strategy. In this role, you'll build a best-in-class, global omni-channel lifecycle engine, optimizing the member experience...

Read the full posting on Kindred's site ↗

Marketing

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