Known is your pocket matchmaker: a swipeless dating app that gets to know you first, makes one considered introduction at a time, and helps plan the date. Backed by Pear VC.
About the role
If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.
What they're looking for
- 10+ years in local broadcast buying, including time leading buys or people
- Deep command of the local broadcast landscape, including station group dynamics, market nuance, and where the leverage sits in a negotiation
- Expert-level Mediaocean (Spectra and Prisma)
- A track record of negotiated outcomes you can speak to specifically, not just buys you executed
- Fluency in core TV and radio concepts and the judgment to know when the standard approach is wrong for a client
- Experience bringing insights and analytics into a media buy, and the ability to explain the math to a client who doesn't have it
More about this role
Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.
If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.
Known's Media Science team uses advanced analytics, machine learning, and statistics to plan and optimize advertising dollars. We translate our clients' business goals into meaningful metrics and buy media across every channel to hit those outcomes. We're looking for a Director, Direct I/O to own our local broadcast investment practice and partner with a digital buying team of analysts, data scientists, and software engineers.
- Own local broadcast investment strategy for your clients, setting how dollars are allocated across markets, dayparts, and station...
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