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About the role
Own and scale the global affiliate programme across Kraken and Krak. Set strategy, partner and market priorities, and investment allocation against funded customers, retained revenue, LTV, CAC, ROI and fully loaded payback. Include all affiliate and KOL costs—retainers, CPA, revenue share, flat fees, incentives, and attributable production or activation costs—in those decisions.
What they're looking for
- A track record of owning and scaling an affiliate programme as a hands-on operator, with clear examples of improving customer and revenue economics
- Commercial judgement across CPA, revenue share, hybrid and incentive structures, including the ability to calculate fully loaded payback and explain why a deal creates sustainable value
- Experience sourcing, negotiating and growing direct partner relationships, including high-value or sensitive accounts
- The ability to interrogate partner, funnel, cohort and retention data and work fluently with Data to test hypotheses and make investment decisions
- International experience adapting offers, partner mix, content and operating approach to local customer behaviour and regulatory constraints
- Practical command of affiliate tracking, attribution, fraud and abuse controls, and brand and compliance standards
More about this role
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
Kraken's Consumer Growth team is responsible for acquiring and growing high-quality customers globally across Kraken and Krak. We are looking for an experienced affiliate operator to own and scale our existing affiliate programme and build the Consumer KOL and creator strategy.
This is a senior individual-contributor role with significant autonomy. You will set the global affiliate and KOL strategy, directly own affiliate and KOL execution in North America, and work closely with regional KOL and affiliate colleagues across LATAM, Europe and APAC as this distributed team grows over time. You will decide which affiliate and KOL partners to recruit, scale, improve or exit; determine how channel budgets are allocated across partners; and personally lead our most important partner...
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