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About the role
Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it
What they're looking for
- 8+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply
- Deep expertise across core paid channels (Meta, Google/YouTube, TikTok, Apple Search Ads, programmatic/DSPs) rather than just "major paid channels" generically
- Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for
- Strong written communication, the workflow specs you write become the blueprints engineers build from. Clarity matters
- Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements. You think in logic, not just tactics
- Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs
More about this role
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Performance marketing at Kraken is being rebuilt from the ground up. Manual bid management, creative iteration, budget allocation, and audience targeting are being replaced by agent systems that detect signals, make decisions, and execute continuously, learning from every result.
As Sr. Performance Marketing Manager, Growth Systems, you bring deep paid growth expertise and apply it to the systems replacing manual execution. Your job is to define the logic: what signals matter, what...
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