Startups

Lead Creator, Brand Social

Ladder · Austin, Texas · On-site

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About Ladder

Get stronger & workout more. Free 7 day trial, no credit card needed! Backed by General Catalyst.

About the role

Serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube Own content end to end — concept, shoot, edit, publish — at the pace the platforms require

What they're looking for

  • Located in Austin, TX
  • A real body of work — an audience you built yourself, with content you personally appeared in, wrote, shot, and edited
  • On-camera presence that reads as a person, not a presenter. Articulate, genuinely funny, and comfortable carrying a piece on your own
  • Expert-level iPhone production and CapCut editing. You can take an idea to a finished cut without a crew or a post house
  • Deep, hands-on fitness knowledge with genuine strength training experience — you can speak credibly about programming because you have actually done it
  • A sharp instinct for cultural trends and for how formats differ across platforms
More about this role

Ladder is hiring the face and voice of brand social for the world's best fitness app. Not a spokesperson reading someone else's script — a creator with a real point of view, a body of work that speaks for itself, and the aura to hold an audience's attention.

You will be the personality our audience looks to for series education, product updates and a behind-the-scenes glimpse of day-to-day life at Ladder. The work is to make training on Ladder genuinely compelling, as well as be a spokeperson for new series, product updates and newly-released features. You'll concept it, shoot it, edit it, and publish it, sometimes in the same day. You’ll also be on set with coaches, helping them with their content, sharing the screen in the BTS, interviewing and talking with them too. Think TV-host for the Gen-Z social generation.

Most creators are building their own brand. This role is not that. Your creative output is focused on Ladder — our channels, our audience, our coaches and our celebrity partners. You'll have resources and reach that independent creators rarely get access to, and a team invested in making your work better. In return, we need your full focus. If you're looking for a role...

Read the full posting on Ladder's site ↗

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