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VP, Growth Marketing

Later · Boston, MA; New York, New York, United States; Remote · Remote

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About Later

Later is a social and influencer marketing service, as well as a link-in-bio tool. It develops high-performing social content and works with creators to reach new audiences, increase engagement, and achieve predictable ROI. Backed by Summit Partners.

About the role

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

What they're looking for

  • 10+ years in growth, demand generation, or performance marketing, with experience owning a multi-million dollar budget and a revenue number
  • 5+ years leading and developing marketing teams, including managing managers or senior specialists through ambiguity and change
  • A genuine player-coach: you've led a team and personally owned execution at the same time, and you're still close enough to the tools to build the model or run the campaign yourself
  • Depth in paid media, SEO and AEO, lifecycle and email, and web CRO
  • Proven track record building and scaling demand in B2B SaaS, PLG, or marketplace environments, ideally with both enterprise and self-serve motions
  • Strong command of measurement: attribution modeling, experiment design, and funnel analysis, with comfort in tools such as GA4, Amplitude, Looker, or Mode
More about this role

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com .

We're looking for a VP of Growth Marketing to own the marketing to revenue generation engine. This is a player-coach role: you'll lead a team of 12+ product marketers,...

Read the full posting on Later's site ↗

Marketing

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