LaunchDarkly helps teams safely manage code and AI agents in production with feature flags, progressive delivery, automated rollback, and runtime control. Backed by Bessemer, Insight and 500 Global.
About the role
At LaunchDarkly, our Product-Led Growth (PLG) motion is evolving rapidly. We are looking for an experienced, highly analytical, and strategic Senior Growth Marketing Analyst to help us decode the digital body language of our prospects and users.
What they're looking for
- Experience: Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment
- Education: Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or a related field (or equivalent practical experience)
- Independent Problem Solving: Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors
- Technical: Hands-on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms
More about this role
At LaunchDarkly, our Product-Led Growth (PLG) motion is evolving rapidly. We are looking for an experienced, highly analytical, and strategic Senior Growth Marketing Analyst to help us decode the digital body language of our prospects and users.
In this role, you will leverage wide-ranging experience across GTM disciplines to help build, optimize, and scale our PLG engines. Reporting to the Principal Growth Marketer or Director of Growth Marketing, you will resolve complex data and operational issues requiring an in-depth evaluation of variable factors mapping user and account signals across channels, establishing the "next best action" for high-value leads, and optimizing conversion pathways. You will act with a high degree of independence to determine methods and procedures on new assignments, collaborating across Marketing, Product, RevOps, and Data engineering teams to drive function-impacting results.
- Data & Signal Strategy
Audit, track, and categorize 1st-party, 3rd-party (e.g., 6sense, GitHub), and product/marketing signals across target contacts and enterprise accounts.
- Evaluate variable factors and intangible data nuances to distinguish technical practitioner actions...
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