Lemonade, America’s top-rated insurance company, protects your family and your belongings—at home, and everywhere else. Sign up in seconds, get paid in minutes. Backed by General Catalyst, GV and Entrepreneur First.
About the role
Own the Lemonade brand end-to-end positioning, narrative, voice, and brand systems and act as the final internal authority on what's on-brand across every consumer touchpoint globally Be the company's go-to person for brand, helping founders, executives, and cross-functional leaders make decisions that strengthen the brand, the business, and the customer experience
What they're looking for
- You've built a distinctive consumer brand at a top-tier company or agency - people remember the work, and the work moved the business
- A proven track record leading major integrated campaigns from concept to screen, working with external directors, production partners, agencies, and internal creative teams
- Demonstrated operational experience managing large-scale creative production - OOH, brand, and integrated campaigns - with a strong grasp of timelines, budgets, and vendor relationships
- Experience building or improving creative operations infrastructure: workflows, briefing systems, production pipelines, and cross-functional collaboration models
- Exceptional taste and judgment - you can articulate exactly why brand work is or isn't working, and hold the bar without doing the work yourself
- The ability to turn complex products into simple, human stories and make strong strategic decisions with incomplete information
More about this role
We're looking for a Senior Director of Brand Marketing to own what Lemonade stands for, protect what makes it unmistakable, and make sure brand thinking shapes the biggest decisions the company makes - not just the assets that come after.
You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand - across every market, channel, and touchpoint we operate in. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership.
Two things matter for every leadership role at Lemonade: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
Own the Lemonade brand end-to-end positioning, narrative, voice, and brand systems and act as the final internal authority on what's on-brand across every...
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