Lemonade, America’s top-rated insurance company, protects your family and your belongings—at home, and everywhere else. Sign up in seconds, get paid in minutes. Backed by General Catalyst, GV and Entrepreneur First.
About the role
Own the 0 to 1 of market expansion - nail the personas, segmentation, packaging, and value proposition that allow us to win Identify moments of truth and design delightful, winning experiences that feel native but scale globally
What they're looking for
- 7+ years of product management experience with proven track record leading successful market expansions or high-stakes global product launches
- Exceptional product sense - spidey sense for what makes products successful and relentless bar for customer experience
- Strategic and data-driven approach to customer personas and segmentation, using data-first thinking to package and price products for new audiences
- High agency mindset - proactive owner who finds a way through obstacles rather than waiting for permission
- Communication mastery - ability to influence stakeholders at all levels and tell compelling stories about why and how we'll win in new markets
- Enthusiasm about learning and adapting to the exciting world of AI - a commitment to exploring this field is a fundamental part of our culture
More about this role
We're looking for a Staff Product Manager to architect our expansion into European markets and scale our mission from millions to billions of users.
This isn't about localizing what we've built; it's about figuring out how to win a new market from scratch. You'll be the strategic architect of our expansion strategy, shaping the proposition, packaging, and segmentation that makes Lemonade the most loved insurance brand across Europe. You are a founder-mode leader with the high agency to navigate complex market entry and the product sense to ship winning experiences that change lives.
At Lemonade, we are Makers. We care about autonomous thinkers who move fast. As a Staff PM, you are AI-native and eager to bake that intelligence into our exoskeleton.
We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and...
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