Life360 is the leading family location safety app. Stay connected with your loved ones to ensure their safety with Life360. Backed by Bessemer and 500 Global.
About the role
Search has changed and is reshaping how families discover Life360 before they ever visit a website or app store. The SEO and ASO Manager owns Life360's unified organic discovery strategy across traditional search (SEO), AI answer surfaces (AEO/GEO), and app stores (ASO) – while simultaneously owning the content strategy, editorial calendar, and site information architecture that powers all three.
What they're looking for
- 5–8 years of experience in content strategy and SEO, with a track record of measurable organic performance improvement on apps and websites
- Proven AEO experience: you understand how LLMs parse content, what structured data signals matter for AI citation, and have implemented strategies that improved a brand's visibility in generative search results
- AI-native operator: you use AI tools actively in your workflow (content research, brief generation, structured data implementation, performance analysis) and can guide AI systems to produce on-brand output at scale
- Global SEO experience: including hreflang implementation, locale-specific keyword strategy, and regional content localization across multiple markets
- Data-driven decision maker who can build performance dashboards, identify anomalies, and translate organic metrics into clear business impact narratives for leadership
- Proficiency with SEO tools (Ahrefs, Semrush, Screaming Frog, or equivalent) and Google Search Console, experience with ASO platforms (AppTweak, Sensor Tower, or equivalent) is a strong plus
More about this role
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com .
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are building an AI native company...
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