Backed by Index and Insight.
About the role
Linktree is hiring a Content & Audience Insights Manager to turn audience signals, content performance, and proprietary data into sharper content ideas and business narratives.
What they're looking for
- 5-7 years in audience insights, content measurement, marketing analytics, social intelligence, or research
- Experience building measurement frameworks, research plans, or audience-insight programs
- Experience partnering with Data Science or Analytics to define questions and request the right analysis
- Experience creating dashboards and reports, and reading and interpreting social data, social listening tools, search data, and audience insights
- A strong ability to separate signal from noise and explain what the team should do next and why
- Strong editorial judgment and the ability to recognize which findings are credible, differentiated, and relevant enough to become a story
More about this role
Linktree is hiring a Content & Audience Insights Manager to turn audience signals, content performance, and proprietary data into sharper content ideas and business narratives.
You will own the measurement and learning system behind Linktree’s content program. You’ll bring together channel performance, audience behavior, search signals, community feedback, competitive activity, and Linktree’s own data to identify meaningful patterns, audience gaps, and opportunities for the leads responsible for Social, Editorial, and Comms.
This is an insights and recommendations role, not a content creation or channel-management role. You will use existing dashboards, analytics platforms, and listening tools for routine analysis. You’ll partner with Data Science and Analytics to define reporting needs and request new dashboards, complex data pulls, pipelines, and technical validation. You will own the questions, interpretation, and communication of the findings—not the underlying data infrastructure.
- Cross-channel measurement and performance insights: Own the shared measurement framework and recurring readouts across Linktree’s content program, identifying what is working, which audiences we...
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