Backed by Index and Insight.
About the role
We’re looking for a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.
What they're looking for
- Social voice and point of view: Define and evolve a recognizable social voice, including tone, vocabulary, humor, recurring language, and the principles that keep it consistent without making it repetitive
- Hooks and openings: Write sharp, platform-native hooks that stop the scroll, establish the promise quickly, and give each post a clear reason to keep watching or reading
- Captions and publishing copy: Own captions, titles, on-screen copy, cover lines, descriptions, calls to action, and supporting copy that strengthen the idea rather than simply summarize it
- Scripts and concepts: Turn briefs, product stories, creator insights, and cultural observations into tight social scripts, outlines, interview prompts, and repeatable formats
- Channel adaptation: Adapt ideas across social media platforms so the voice stays recognizable while the execution feels native to each channel
- Trend and audience language: Track cultural conversations, comment language, memes, formats, and audience behavior, identify language and angles Linktree can credibly use
More about this role
We’re looking for a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.
You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy. You will work across social formats and channels, adapting each idea to how people discover, watch, read, and respond in that environment.You will develop copy that aligns to brand standards, and test variations to learn what resonates without compromising the brand’s personality.
You will partner closely with channel managers, video editors, designers, Creator, Product Marketing, and Growth teams. You will be accountable for the quality, consistency, and performance of social copy and serve as the organization’s go-to expert on social voice.
- Social voice and point of view: Define and evolve a recognizable social voice, including tone, vocabulary, humor, recurring language, and the principles that keep it consistent without making it...
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