Backed by Index and Insight.
About the role
We're looking for a staff product marketing leader to define how Linktree shows up for businesses, and to grow the number that choose us and pay for us. This role owns the positioning, narrative, and go-to-market for Linktree's business products: SMB tools that help small businesses build a professional presence, and Workspaces, our multi-profile, multi-seat product for teams, agencies, and brands managing at scale.
What they're looking for
- Develop and evolve positioning and messaging for the full business suite (SMB tools, Workspaces, and what comes next) across business types, team sizes, and use cases
- Build a differentiated narrative for Workspaces that lands the value of multi-profile, multi-seat management with the buyers and users who need it most
- Speak to the distinct needs of each segment, from entreprenuers and local businesses to agencies managing dozens of client profiles to brands running coordinated multi-team presences
- Keep the business story a natural, credible extension of Linktree's broader brand
- Identify the highest-leverage acquisition, upgrade, and expansion moments, and build the messaging and in-product storytelling to capture them
- Partner with CRM and lifecycle teams on journeys that move businesses from trial and activation to habitual use, paid plans, and seat expansion
More about this role
We're looking for a staff product marketing leader to define how Linktree shows up for businesses, and to grow the number that choose us and pay for us. This role owns the positioning, narrative, and go-to-market for Linktree's business products: SMB tools that help small businesses build a professional presence, and Workspaces, our multi-profile, multi-seat product for teams, agencies, and brands managing at scale.
The mandate is commercial. Acquire more businesses, convert them to paid, and expand their footprint over time. You'll sit alongside our product and growth teams as the strategic authority on the business segment: who these customers are, what they need, what they'll pay for, and how Linktree wins them.
This is a staff role, which means you'll do the work and shape the function. You'll establish how Linktree thinks about the business segment by building the frameworks, forging the cross-functional relationships, and setting the standard for how business product marketing gets done.
If you're energized by B2B narratives, know what it takes to win SMB customers, and can translate multi-user product functionality into clear business value, this is a chance to define a...
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