Backed by Accel.
About the role
12+ years of marketing experience with a deep understanding of the SMB audience Owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company, not just executed against one someone else built.
What they're looking for
- 12+ years of marketing experience with a deep understanding of the SMB audience
- Owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company, not just executed against one someone else built
- Directly owned a large, cross-functional initiative where you were the person accountable for the outcome, not just coordinating the calendar
- Built positioning and messaging for more than one buyer segment at the same time and can point to how each differed and why
- Designed a GTM experiment, read the signal, and turned it into a recommendation that leadership acted on
- Marketed across multiple audiences at once while keeping a coherent brand narrative, not five disconnected campaigns that don't feel like the same company
More about this role
Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with our SMB market. This person will be building the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines. This role has a direct line to how Lovable wins with everyone from solo founders to enterprise teams, at one of the fastest-growing companies in Europe.
Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.
We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a...
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