Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free. Backed by General Catalyst, a16z and CRV.
About the role
Luma is looking for a Growth Marketer to own the systems and experiences that turn interest into customers, and customers into more engaged, higher-value customers. You'll own the full conversion journey across our website, landing pages, onboarding, lifecycle marketing, and retention. You'll be responsible for understanding where people get stuck, figuring out what will move them, and building the programs and experiences that make it happen.
What they're looking for
- 8+ years in growth, lifecycle, CRM, conversion, or related marketing roles, ideally with experience spanning both PLG and sales-assisted motions
- A track record of improving measurable funnel outcomes, not just launching campaigns
- Experience with lifecycle marketing, segmentation, experimentation, and marketing automation
- Strong understanding of website conversion and landing pages
- Strong analytical instincts, you're comfortable digging into funnel data, identifying patterns, and turning them into hypotheses
- Strong editorial instincts, you know that better conversion isn't just about buttons and mechanics, it's about getting the message, value proposition, and experience right
More about this role
Luma is looking for a Growth Marketer to own the systems and experiences that turn interest into customers, and customers into more engaged, higher-value customers.
You'll own the full conversion journey across our website, landing pages, onboarding, lifecycle marketing, and retention. You'll be responsible for understanding where people get stuck, figuring out what will move them, and building the programs and experiences that make it happen.
This is a highly cross-functional role. You'll work closely with Product, Design, Sales, and Marketing to improve everything from the first website visit to trial conversion, activation, expansion, and re-engagement. You'll combine strong marketing instincts with analytical rigor: understanding the numbers, forming hypotheses, and then turning those hypotheses into better experiences.
We're looking for someone who can zoom out and see the funnel as a system, then zoom in and obsess over the words on a landing page, the timing of an email, or the friction in a signup flow. You’ll have an amazing instinct for what to say and when to say it.
You'll have support to execute campaigns and programs in our marketing tools. Your job is to determine...
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