Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free. Backed by General Catalyst, a16z and CRV.
About the role
You'll own growth end to end at Luma — acquisition, activation, retention, and revenue — scaling the product from strong early traction toward mass adoption, and defining how growth works here from first principles.
What they're looking for
- 5–10+ years of product management with a strong growth focus
- A track record driving measurable growth (activation, retention, revenue)
- Deep understanding of product-led growth, funnels, loops, and lifecycle optimization
- Strong intuition for high-leverage opportunities in ambiguous environments
- An experiment-driven mindset with A/B testing and rapid iteration
- Comfort operating strategically and tactically, with incomplete data
More about this role
You'll own growth end to end at Luma — acquisition, activation, retention, and revenue — scaling the product from strong early traction toward mass adoption, and defining how growth works here from first principles.
Growth at Luma runs across product, engineering, marketing, and data, and you'll operate with high velocity, imperfect data, and a bias to action. It fits an experiment-driven PM who's equally strategic and hands-on. If you need clean data and an established growth function to step into, this isn't that yet.
Own and execute product-led growth across the full funnel, from acquisition to revenue.
Identify and prioritize high-leverage (80/20) opportunities that drive outsized growth.
Design and scale rapid experimentation loops across onboarding, activation, retention, and monetization.
Build repeatable, measurable growth loops, and improve first-time experience so users reach value fast.
Partner with marketing on paid acquisition, attribution, conversion, pricing, and packaging.
Work hands-on with engineering to prototype, ship, and iterate, making fast decisions with limited data.
One way the first 90 could unfold.
Days 1–30 — Immerse & Diagnose: Map the funnel, find...
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