Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free. Backed by General Catalyst, a16z and CRV.
About the role
Audit and elevate the product's visual design. Review the full product experience with fresh eyes, identify where the visual quality falls short, and drive meaningful improvements across typography, color, iconography, spacing, and component design. Build and own the design system. Systematize the visual language in Figma, defining tokens, components, and usage guidelines that the whole team can build from.
What they're looking for
- You have 7+ years of experience in visual and UI design, with a portfolio that demonstrates exceptional craft across typography, color, layout, and interaction
- You have an unusually high craft ceiling. Your work doesn't just look good, it has a point of view, and you can explain why a decision is right rather than just what it looks like
- You think in systems. You understand how to take a strong visual language and turn it into a scalable, consistent foundation rather than a collection of one-off decisions
- You have built or significantly contributed to a design system, and understand what it takes to make one that a team actually uses
- You build with AI. You use AI coding tools to produce real outputs, not just mockups. You are comfortable directing AI toward a specific goal and iterating until the result meets your standard
- You ship. Your portfolio shows work that made it into production and had a visible impact on the product's quality
More about this role
Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence, and the next step beyond language models comes from vision.
Design at Luma paints the vision of what can be, and we are looking for a Visual Designer to help raise the bar for how our product looks and feels. This is a craft-first role for someone who cares deeply about the details that make a product feel exceptional.
We are looking for a Visual Designer who is genuinely exceptional at their craft, with a strong point of view on what makes a product beautiful, coherent, and alive, and the range to both set that standard and build the systems that make it scalable. You will shape the visual quality of our product, elevating what exists and establishing the foundation for what comes next, including the design system that gives engineers and designers a living reference they can actually use when building new features. We ship continuously and iterate from what is live, so this is a role for someone who moves quickly and holds the bar while doing it.
This is not a redesign-everything role. It is about raising...
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