Startups · AI

Product Marketing Lead

Lumana · State of North Carolina · Remote

← All jobs
About Lumana

Lumana provides a hybrid cloud video security and video surveillance system powered by agentic AI to help improve physical security, safety, and operations. Backed by Norwest.

About the role

Founded in 2021 and backed by leading Silicon Valley investors, we’re growing quickly. Here, you’ll think big, move fast, and own work that has a visible impact. The Product Marketing Lead guides how Lumana positions, launches, and communicates its AI-first video security platform to the market. This role is responsible for ensuring prospects and customers clearly understand Lumana’s differentiated value and why we win.

What they're looking for

  • 5+ years of experience in B2B SaaS Product Marketing, with a proven track record of shaping go-to-market strategy that drove measurable business outcomes—not simply executing someone else's plan
  • Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment where ambiguity, speed, and ownership are the norm
  • Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information and adapt quickly as conditions evolve
  • Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software
  • Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives
  • Exceptional storytelling, writing, presentation, and messaging skills, with the ability to translate technical capabilities into compelling customer value
More about this role

Lumana helps organizations turn video into action. Our AI video security platform helps customers improve safety, strengthen security, and respond faster when it matters most.

Founded in 2021 and backed by leading Silicon Valley investors, we’re growing quickly. Here, you’ll think big, move fast, and own work that has a visible impact.

The Product Marketing Lead guides how Lumana positions, launches, and communicates its AI-first video security platform to the market. This role is responsible for ensuring prospects and customers clearly understand Lumana’s differentiated value and why we win.

This is a highly global cross-functional role at the center of Product, Marketing, Sales, and Customer Success. You will translate complex technical capabilities into clear, compelling narratives that resonate with decision-makers across industries including education, government, manufacturing, hospitality, healthcare, and retail.

You will act as the voice of the customer inside Lumana—owning positioning and messaging, shaping go-to-market strategy, enabling revenue teams, and driving successful product and feature launches. This role is ideal for someone who is both strategic and hands-on,...

Read the full posting on Lumana's site ↗

Marketing

Build your edge while you search

Free tools for founders and investors, plus VC Unfiltered, our take on startups, venture and the people who build them.