Experience disruption-proof digital banking with Lumin Digital's cloud-native Compounding Growth Platform, offering innovative solutions for financial institutions.
About the role
Develop, implement, and optimize account based efforts for the existing install base, aligning closely with overall business and CX objectives. Translate account audits and whitespace data into specific, actionable conversation priorities for each AE, so they know which product to discuss, with whom, and why now
What they're looking for
- Develop, implement, and optimize account based efforts for the existing install base, aligning closely with overall business and CX objectives
- Translate account audits and whitespace data into specific, actionable conversation priorities for each AE, so they know which product to discuss, with whom, and why now
- Collaborate extensively with CX and product marketing teams to prioritize, and segment high-value accounts based on cross-sell and upsell growth opportunities
- Partner with AEs to develop bespoke account-specific content for priority accounts, tailored QBR decks, executive briefing documents, and personalized outreach sequences
- Work closely with product marketing and content teams to develop compelling, tailored content that directly addresses the needs and challenges of our client accounts
- Establish clear KPIs and provide regular reporting on campaign effectiveness, utilizing insights to continuously refine and optimize ABX tactics
More about this role
Lumin Digital is hiring a Marketing Director who will be focused on building out account based engagement plays focused on our install base. This role is centered on driving pipeline growth through cross sell and upsell efforts into the account base, partnering closely closely with the client experience (CX) teams to align strategic marketing initiatives with their objectives and revenue targets. While making every Account Executive (AE) dramatically more effective by arming them with the right message, for the right contact, at the right time.
The successful candidate will partner cross-functionally to develop personalized, multi-channel engagement initiatives that deepen relationships and accelerate revenue growth across the Lumin Digital client base..
Develop, implement, and optimize account based efforts for the existing install base, aligning closely with overall business and CX objectives.
Translate account audits and whitespace data into specific, actionable conversation priorities for each AE, so they know which product to discuss, with whom, and why now
Collaborate extensively with CX and product marketing teams to prioritize, and segment high-value accounts based on...
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