Lyra is your partner in building a culture that celebrates mental well-being. Learn more about how to partner with Lyra and transform workforce mental health. Backed by Greylock and IVP.
About the role
Lyra is seeking an experienced Director of Marketing to scale our Health Plans & Health Systems (HP/HS) vertical. In this leadership role, you will oversee end-to-end marketing across the entire HP/HS ecosystem—driving referring provider engagement, B2B/B2B2C messaging, and member acquisition.
What they're looking for
- 12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems
- 5+ years of team management experience, with a proven track record of leading managers, scaling teams, and building cross-functional organizations
- Healthcare Domain Expertise: Deep understanding of health plan dynamics, health system referral models, B2B2C healthcare enrollment, and provider engagement strategies
- Full-Funnel Capabilities: Proven expertise spanning brand positioning, product marketing, performance/consumer acquisition, and field/provider marketing
- Master Storyteller: Exceptional ability to translate connect complex clinical outcomes, technical capabilities, and healthcare mechanics with the unique needs of members and customers
- Data-Driven Leader: Highly analytical with deep experience connecting marketing strategy directly to top-line business goals, revenue targets, and customer retention
More about this role
About Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
Lyra is seeking an experienced Director of Marketing to scale our Health Plans & Health Systems (HP/HS) vertical. In this leadership role, you will oversee end-to-end marketing across the entire HP/HS ecosystem—driving referring provider engagement, B2B/B2B2C messaging, and member acquisition.
Reporting directly to the SVP, Solutions & Commercialization, you...
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