Mednet is a community where doctors find answers to medicine's toughest questions, grounded in the clinical judgment and reasoning of expert physicians. Backed by Y Combinator.
About the role
We're looking for a Lifecycle Marketing Lead to own how physicians experience Mednet across their entire journey, from the moment they verify their credentials, through their first question asked and answered, to becoming a power user who returns weekly for clinical insight they can't find anywhere else.
What they're looking for
- 4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community-driven or consumer product
- Deep, hands-on Braze expertise. You've built Canvases, written Liquid, set up Connected Content, configured event-triggered journeys, and debugged your share of campaigns
- Proven track record running email, push, and in-app programs that moved real metrics (activation, retention, engagement), with the numbers to back it up
- Strong segmentation and audience-building instincts, comfort working directly with product and data teams to define the events and traits you need
- A rigorous, experiment-first mindset. You don't ship campaigns, you ship tests
- Excellent writing chops, especially the ability to communicate clearly and respectfully with a sophisticated, time-constrained audience
More about this role
Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools retrieve and summarize the same widely-available resources, Mednet surfaces the judgment, experience, and pattern recognition of leading experts. Our goal is simple: to give every physician access to the collective wisdom of medicine, no matter where they practice.
We're looking for a Lifecycle Marketing Lead to own how physicians experience Mednet across their entire journey, from the moment they verify their credentials, through their first question asked and answered, to becoming a power user who returns weekly for clinical insight they can't find anywhere else.
You'll design and ship the messaging that turns one-time visitors into engaged community members, and engaged members into long-term contributors. Email, push, in-app: every touchpoint is yours to architect, test, and improve. You'll partner closely with the product and medical teams to make sure every message a physician receives is timely, relevant, and worth their attention (because their time is genuinely precious).
This is a high-ownership role. You'll define the...
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