Backed by Sequoia.
About the role
We are looking for a Lifecycle Marketing Manager to own the full journey a user takes from first sign-up to loyal paying subscriber. This role starts with a clear, urgent mandate: reduce churn and improve our free-to-paid conversion rate. You will own the strategy, automation, and measurement behind improving conversion of free users to our Pro offering, then expand upward into onboarding, nurture, and re-engagement as the foundation is built.
What they're looking for
- 3–6 years of experience in lifecycle, CRM, or retention marketing, with direct ownership of conversion or churn metrics,
- Experience in subscription, edtech, or freemium-to-paid business models
- Hands-on experience with a marketing automation or CRM platform (Customer.io, Braze, Iterable, HubSpot, or similar)
- Demonstrated ability to read funnel and behavioral data (PostHog, Amplitude, Mixpanel, or similar) and translate it into a campaign strategy
- Experience designing and analyzing A/B tests with a clear hypothesis, control, and success metric
- Comfort working with subscription billing data (Stripe or similar) to understand the relationship between marketing activity and revenue
More about this role
AI is the new electricity, transforming every aspect of our lives. DeepLearning.AI is on a mission to empower everyone to build with AI. We offer world-class education, hands-on training, access to AI news, a collaborative community and global in-person conferences.
We are looking for a Lifecycle Marketing Manager to own the full journey a user takes from first sign-up to loyal paying subscriber. This role starts with a clear, urgent mandate: reduce churn and improve our free-to-paid conversion rate. You will own the strategy, automation, and measurement behind improving conversion of free users to our Pro offering, then expand upward into onboarding, nurture, and re-engagement as the foundation is built.
This is one of the highest-leverage hires on the marketing team right now. You will work closely with Growth, Product Marketing, and Marketing Engineering to instrument, automate, and continuously improve the parts of the funnel that convert interest into revenue. You will report to the Head of Marketing and collaborate daily with Engineering and Data on instrumentation and measurement.
Own the win-back and re-engagement strategy for lapsed free users and at-risk paid...
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